Established in 2009, POParazzi’s was built to fulfill a childhood dream of turning a weekly after school treat into a business. One of the co-creators Of POParazzi’s Deadrick Roland (Alan), an avid popcorn lover, grew up in neighborhood that had a local popcorn shop. This popcorn shop only offeredtraditional popcorn but the aroma of fresh popped popcorn made Alan return over and over.

As a kid, he wished to own and operate a popcorn shop of his own someday.

Years later, Alan shared this idea with his longtime friend, Irwin Daniels. At first Irwin did not share Alan’s passion. Why would people patronize a popcorn shop and most importantly why would they return continuously, Irwin thought? After much thought and market research, POParazzi’s was conceptualized.

In addition, Irwin added his sister, Jackie Daniels to the team to market the concept.